Growth Review
This review is about what your website brings in from Google. We went through the site, your search rankings and your reviews. The main findings: the site ranks for eight searches in Ireland, none high enough to produce measurable visits, and the best of them is 16th. That's not for lack of a website. You have 25 pages and 66 blog posts, so the work has been done, it just isn't aimed at anything homeowners search for. And you have 104 Google reviews at 4.9 stars that appear nowhere: not in your Google listing, and not anywhere on the website itself. It's all detailed below, with what to do about each one.
Here is everything your site ranks for that matters, and the searches it should rank for but doesn't. Two of your eight keywords are "energia solar panels" and "enercon", other companies' brand names, which bring you nobody. The real signal is in the first row: when a page on your site targets a specific search, it gets to page two on its own.
| What homeowners Google | People / month | Your situation | |
|---|---|---|---|
| solar panels on flat roof | 110 | Your page is 16th. Rated very easy to rank for. | 16th |
| ground mounted solar panels | 170 | 71st. Also rated very easy. | 71st |
| solar panels dublin | 480 | Your home market. Nothing ranking at all. | Absent |
| solar grants ireland | 480 | Nothing ranking. | Absent |
| solar energy companies ireland | 390 | Nothing ranking. | Absent |
A site with 25 pages and 66 articles should rank for hundreds of searches. Yours ranks for eight, because almost none of the pages are aimed at a search a homeowner actually types. The flat roof page proves the site can rank when a page has a clear target. There are just no pages targeting the searches with money behind them: Dublin, grants, batteries, or any county you work in.
The first three explain why almost nobody arrives from Google. The last two are what meets the few who do.
The content exists and the design work has been paid for. What's missing is aim and proof: pages pointed at named searches, and your review record and real jobs put where visitors can see them. Both are steady work, not a big project.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
Here's the sum in its plain parts. Right now Google adds roughly nothing to your business. Every job you win, you win without it. The searches listed above add up to over 1,500 a month, and a 4.9 from 104 reviews means that once people can find you, you're the easiest company on the list to say yes to. You know your average job value and your close rate. Any ranking at all is new money against a base of zero.
Competitors are already collecting these searches: ecoenergyimprovements.ie ranks for 88 keywords and takes 145 visits a month from the same market. That's a very beatable bar for a company with your review record, but only if the pages exist.